Milan’s failure to qualify for any European competitors within the 2025/26 season marks a bitter conclusion to an already underwhelming marketing campaign, however the repercussions can even be felt past the pitch.
The Rossoneri’s 3-1 defeat to Roma formally shut the door on any hope of a top-six end, ruling out even a spot within the Europa Convention League, whatever the outcome of their last league recreation.
ROME, ITALY – MAY 18: Gianluca Mancini of AS Roma scores his staff’s first objective previous Mike Maignan of AC Milan through the Serie A match between AS Roma and AC Milan at Stadio Olimpico on Could 18, 2025 in Rome, Italy. (Picture by Paolo Bruno/Getty Photographs)
The monetary influence of Milan’s European absence
The monetary fallout is anticipated to be vital. , Milan’s run within the 2024/25 Champions League — which ended within the playoff spherical in opposition to Feyenoord — generated just below €60 million in UEFA income.
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Added to this had been an estimated €19-20m from 5 dwelling matches, bringing the full near €80m — revenue that will likely be absent subsequent season.
Even a minimal Champions League marketing campaign subsequent 12 months, with an early exit from the League Section and no wins, would have assured round €40m from UEFA alone, plus roughly €15m in matchday income.
FEBRUARY 18: Rafael Leao reacts through the UEFA Champions League 2024/25 League Knockout Play-off second leg match between AC Milan and Feyenoord at San Siro Stadium on February 18, 2025 in Milan, Italy. (Picture by Marco Luzzani/Getty Photographs)
The Europa League, whereas much less worthwhile, would nonetheless have offered a base of €13m, with the potential to succeed in €35m or extra within the occasion of a deep run. Even Convention League qualification may have softened the blow — Chelsea reportedly earned over €20m en path to the 2025 last.
With out European soccer, Milan are anticipated to reassess their monetary technique, with participant gross sales on the desk. Midfielder Tijjani Reijnders may very well be amongst these sacrificed, because the membership hopes to .