Birmingham Metropolis’s return to the Premier League for Tom Wagner, the membership’s chairman, and he has a message for anybody who cares to doubt him.
Ever because the Knighthead takeover in July 2023, Wagner has heard all of it. How will eternally be marooned within the Championship, and why dealing with rivals Aston Villa is years away from turning into a actuality. How the brand new 62,000 “Powerhouse” stadium is not going to be accomplished on time. The £3bn Sports activities Quarter close to the town centre? Pure fantasy.
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But is all-consuming for Wagner, the financier primarily based in New York who has grabbed ‘Blues’ by the collar and given them an almighty shake.
Tom Wagner (centre proper) says most individuals have reacted properly to his plans to rework the membership and metropolis – PA/Nick Potts
That relentless drive for enchancment by no means stops and, sitting in his workplace in Manhattan, Wagner explains to Telegraph Sport how the doubters solely gasoline his ambition.
“We find it irresistible when people on the surface take photographs at us and clarify all of the the reason why issues received’t occur,” he says.
“There’s been lots of different soccer membership executives on the market saying that it’ll by no means occur. Every part about this undertaking doesn’t make any sense by any means.
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“We’re taking a membership that has perennially underperformed, struggled to remain within the Championship and didn’t handle to try this in our first 12 months of possession.
“Then we come out with this ludicrous concept that may fully remodel a whole quarter of the town.
“All of these issues are loopy if you take a look at them with out understanding the small print. However if you dive into it, I believe it begins to make increasingly more sense.
“Hold proper on doubting us, and we’ll preserve proper on transferring ahead.”
Wagner is in sometimes bullish temper forward of the brand new 12 months. Earlier than Knighthead Capital Administration’s arrival, the membership’s supporters have been weary and gripped in an existential disaster.
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He estimates that Birmingham misplaced half a technology of followers throughout the chaotic decade beneath the earlier possession, but now the long run is genuinely thrilling.
Over the course of this interview Wagner addresses quite a lot of topics together with the January switch window, NFL legend ’s affect, his ideas on Birmingham’s season to this point and, in fact, the Sports activities Quarter.
Wagner (left) introduced Tom Brady on board when his consortium purchased the membership in 2023 – AMA/Getty Photographs/Catherine Ivill
Plans have been unveiled final month for the brand new stadium, which can be on the coronary heart of the mega-ambitious undertaking with the intention of it being prepared for the beginning of the 2030-31 season.
The “Powerhouse” will characteristic a retractable roof, moveable pitch, and chimney-inspired design. Telegraph Sport can reveal there have been discussions over a proposed “chairman’s suite” within the type of a nightclub to entertain industrial companions. New leisure venues are proposed for the positioning, plus a particular space for away supporters to take pleasure in a “actually memorable” day trip.
Birmingham Metropolis hope their new stadium can be prepared for the 2030-31 season – Birmingham Metropolis
“We didn’t need it to appear to be all people else’s stadium, and I believe that’s what makes English soccer so particular,” Wagner says.
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“We needed a design that was actually completely different and distinctive to Birmingham.
“Most individuals appear to actually perceive what we have been attempting to do, appear to actually prefer it and embrace the truth that we have been trying to have fun Birmingham’s historical past in a optimistic manner. I believe it landed in addition to we’d have anticipated.”
, within the membership’s a hundred and fiftieth anniversary marketing campaign, is unwavering regardless of a latest mini-wobble. Forward of the sport at Watford on New 12 months’s Day, Birmingham have gone six video games with out a win and are seven factors adrift of the play-off positions.
The principle downside is their away kind: solely West Bromwich Albion have misplaced greater than their eight defeats on the highway, and it’s a concern that head coach Chris Davies has to handle shortly.
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, securing 111 factors, however his future is presently a supply of debate amongst many supporters. He’s banned from the touchline at Watford after being despatched off in Monday’s 1-1 draw with Southampton.
Talking solely on the membership’s outcomes, Wagner says: “I believe we are able to do higher. I believe there’s some adjustments that we are able to make that may assist enhance the crew’s efficiency on the pitch this season.
“I’ve the identical expectations that I had in the beginning of the season, which is that we’ll be aggressive all through and finally work to realize the objective of constructing the play-offs.
“That’s been our goal for the season from the beginning. As house owners and board members we have to do every thing we presumably can to enhance the chance of constructing that occur.”
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Funds can be made accessible for the January window, with a variety of positions together with left-back to be focused.
Jack Robinson earned Birmingham a draw towards Derby County on Boxing Day, however the membership’s winless run now stands at six matches within the Championship – Getty Photographs/Cameron Smith
Birmingham made 14 signings over the summer time, with various levels of success, so this appears like a giant second within the season. Talks are already underway to transform Patrick Roberts’ mortgage from Sunderland right into a everlasting deal.
“We’re working actually onerous there,” Wagner says. “January is all the time robust as a result of the variety of choices which might be accessible to you is all the time decrease.
“However we’ve received just a few issues that we’d like to perform, and areas the place we expect we are able to discover further expertise to help our present squad.
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“We’ll run onerous in any respect of these alternatives and hopefully we’ll discover some methods to do even higher.”
Birmingham do have a secret weapon of their drive for brand spanking new signings: seven-time Tremendous Bowl winner Brady. The legendary former quarterback and minority shareholder stays totally in tune on all issues Blues, and is closely concerned in recruitment.
Brady, pictured at St Andrew’s together with his pal David Beckham, helps with recruitment – Getty Photographs/Alex Pantling
“Tom and I are very a lot engaged with potential recruits in talking with them about what we’re attempting to realize right here and our dedication to getting there,” Wagner says.
“I believe it’s essential for gamers which might be approaching to the squad to grasp what our expectations are.
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“We attempt to make it completely clear how a lot this implies to us and the way concerned we’ll be. Tom is superb at serving to to determine the suitable tradition and set up a profitable surroundings.”
Brady and Birmingham rely closely on information and analytics, and earlier than the season began the crew’s end was projected as within the top-six primarily based on varied efficiency indicators.
Wagner outlined the intention of reaching the Premier League inside three years in 2023, so does that stay the case?
“Our expectations are the identical. We might have to regulate the trail every so often however I believe that’s BS to decrease our bar,” he says.
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“It’s a harmful factor if you begin altering your targets, that’s simple to do. What’s tougher to do is determine what’s flawed and repair it.”
Whereas Wagner is internet hosting over 20 members of the family throughout the Christmas and New 12 months interval in Montana, Blues won’t ever be removed from his ideas. Formal planning purposes for the Sports activities Quarter can be submitted subsequent 12 months. The boys’s and ladies’s first-team coaching amenities, plus the academy, can be situated on the positioning.
Adderley Park’s practice station can be fully upgraded as a part of the undertaking, with higher entry to Nice Western Rail and different transport hyperlinks.
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Knighthead continues to push for profitable sponsorship offers. Earlier this month, a brand new limited-edition Nike Air Max 95 coach was launched with principal companions Undefeated, particularly designed with Birmingham Metropolis colors and branding. Birmingham are additionally rating within the prime 15 of English soccer golf equipment for producing impressions on social media.
Because the interview closes, Wagner has a particular message for “Bluenoses” as we transfer into 2026.
“Hold the religion and preserve proper on. There’s lots of good that’s going to come back within the subsequent few years,” he says.
“There’s nothing that’s going to cease us from pursuing the Sports activities Quarter undertaking. There’s nothing that’s going to cease us from rising the revenues. There’s nothing that’s going to cease us from actually turning into a a lot greater membership.
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“If we don’t obtain our targets, we’ll reassess why, we’ll make corrections to what went flawed, after which we’ll return at it, and we’ll get there.
“It’s not a query of if we’re going to get there – it’s a query of when and the way. Proper now, I’m simply centered on the how.”