The Washington Spirit and CVS Well being will announce Friday a three-year partnership renewal that’s among the many most useful offers within the , in accordance with an announcement from the membership.
Monetary phrases of the deal weren’t disclosed except for it being a “multimillion-dollar funding within the membership and girls’s sports activities.”
As a part of the deal, the Spirit, who misplaced within the 2024 NWSL playoff championship, will proceed to put on the CVS Well being emblem on each their house and away uniforms. The announcement comes forward of the Spirit’s first house sport of the 2025 NWSL season at 7:30 p.m. ET Saturday towards the Kansas Metropolis Present.
“Our partnership renewal with CVS Well being goes past a enterprise deal — it’s a validation of the place our workforce, league and girls’s sports activities as an entire are headed,” Washington Spirit Proprietor Michele Kang stated in an announcement obtained by USA TODAY. “When you have got influential, nationwide manufacturers like CVS Well being recognizing the trajectory of our membership and eager to be an integral a part of our progress, it’s a testomony to the game’s growing relevance in each enterprise and American tradition.”
CVS Well being has been a package sponsor of the Spirit since 2020. The brand new 2025 package “Shockwave” was made by Nike and has two new shades of inexperienced added to the signature neon yellow.
The partnership contains CVS Well being committing to “help group packages that empower ladies and enhance group well being,” in accordance with the assertion. The stadium will host “CVS Well being Day” Oct. 18, which is able to embody “health-related initiatives and programming emphasizing ladies’s well being.”
“We expect it is the proper place to be, and the proper workforce to help,” Melissa Schulman, senior vice chairman of presidency and public affairs for CVS Well being, advised USA TODAY. “We do not essentially give it some thought (as), ‘What is the ROI on the jersey?'”
As a substitute, Schulman stated they entered the partnership with “eyes vast open” years in the past, viewing it considerably as a startup funding that might pay dividends sooner or later and was a great match for the corporate’s objectives of serving to adults and kids make wholesome decisions. And, “it simply felt proper,” she stated.
Recognition of the Spirit’s stadium and operations groups, together with native CVS retailer staff, will proceed. One stadium worker may also be honored for his or her dedication and customer support throughout a ceremony earlier than every house sport.
The Spirit say the partnership may also embody participant panels with CVS branding inside and out of doors Audi Subject, together with in-game Subject LEDs displaying the CVS Well being emblem and tagline message, “More healthy Occurs Collectively.”
“From the start, our partnership with CVS Well being has been rooted in group influence,” Spirit CEO Kim Stone stated within the assertion, “and setting a brand new normal for what’s potential via ladies’s sports activities.”
USA TODAY reporter Jason Anderson contributed to this report.