Atalanta have introduced a brand new multi-year sponsorship take care of New Stability to grow to be the membership’s Official Package Sponsor from the beginning of the 2025-2026 season.
“Atalanta BC are delighted to announce a multi-year sponsorship take care of New Stability, which is able to see the world-renowned US sporting items producer grow to be the membership’s Official Package Sponsor from the beginning of the 2025-2026 season,” La Dea stated in a press release on Wednesday.”
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Throughout a press convention to unveil the settlement, Atalanta CEO Luca Percassi revealed that sporting director would stay on the membership regardless of Milan’s curiosity.
“New Stability will service all of the membership’s technical kits, coaching put on, tools and equipment. As well as, Atalanta and the sports activities model will launch a digital advertising and marketing marketing campaign and neighborhood activations in help of the membership and their followers throughout the area,” the Atalanta assertion continued.
epa11702421 Atalanta CEO Luca Percassi (L) and Atalanta Sporting Director Tony d’Amico watch a coaching session of the group on the Bortolotti coaching middle in Zingonia, Italy, 05 November 2024. Atalanta will face VFB Stuttgart within the UEFA Champions League on 06 November in Stuttgart. EPA-EFE/MICHELE MARAVIGLIA
“New Stability is thrilled to enter into this relationship with Atalanta BC, a membership that embodies the spirit of Italian soccer with its modern strategy and deep-rooted connection to the Bergamo neighborhood. This sponsorship underscores our dedication to advancing the game globally, aligning with a membership that understands our connection to craftsmanship and communities. Collectively, we’ll honor Atalanta BC’s storied legacy by cutting-edge designs and high-performance gear that meets the calls for of recent soccer. We will’t look ahead to what’s to return,” says New Stability International Director of Soccer Sports activities Advertising, Andrew McGarty.
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“Atalanta BC is happy to start this journey with New Stability, a model that wants no introduction, one which has been round for over a century and is recognised worldwide as a frontrunner in its trade,” says Luca Percassi, Chief Govt Officer of Atalanta BC. “We’re extraordinarily assured that this collaboration will convey success to each manufacturers, as it’s based mostly on the sharing of vital values.”
“As a part of the deal, Atalanta BC product will likely be bought by New Stability retail shops globally.”