Togethxr, the approach to life model and media firm constructed round girls’s sports activities, has tallied $6 million in income from its “Everybody Watches Ladies’s Sports activities” merchandise line in calendar 12 months 2024. That complete is double the mid-year income from June 2024, which included promoting 20,000 models—T-shirts, tote baggage and hoodies—in a three-day stretch in direction of the tip of the ladies’s NCAA basketball match in early April.
Based by present and former athletes Sue Chook, Alex Morgan, Simone Manuel and Chloe Kim, in addition to chief content material officer Jessica Robertson, Togethxr is funded and operated by Magnet Firms, a non-public equity-backed holding firm.
Extra from Sportico.com
Robertson stated that in 2023, Togethxr challenged itself to create a unifying anthem that resonated with the present era of girls’s sports activities followers whereas paying homage to those that paved the best way for the fashionable period. The EWWS tagline—“the suitable anthem on the proper time on the suitable product in the suitable market”—was the end result.
“We wished a unifying assertion on a really premium product … that was additionally unisex,” Robertson stated in a cellphone interview. “It didn’t really feel overly gendered in any explicit means, as a result of followers are followers. And we understood that the ladies’s sports activities area, particularly on the patron product facet, is severely under-tapped. It’s a really large white area.”
Some extent of inspiration for Togethxr’s attire line was the WNBA’s orange hoodie, which rapidly grew to become a best-seller for the league in addition to an emblem of assist for girls’s sports activities. Just like the WNBA hoodie, “Everybody Watches Ladies’s Sports activities” T-shirts rode the groundswell of superstar fandom, with star athletes like Serena Williams and Stephen Curry in addition to Hollywood stars Jason Sudeikis and Aubrey Plaza sporting them.
The slogan even made it to the very best workplace within the land in September when former President Joe Biden included it in his speech throughout NJ/NY Gotham FC’s celebratory go to to the White Home for profitable the 2023 NWSL title.
The EWWS attire line stands out as the main mover for Togethxr, however different areas of the corporate trended upward in 2024. Its every day publication, Togethxr’s Internal Circle, has grown by 282% year-over-year with a reported 39-42% open charge, far above the trade normal. Moreover, the corporate has 2.25 million TikTok followers, essentially the most amongst girls’s sports activities media retailers, and a world attain of greater than 3.5 million followers on all its social media platforms.
On the media facet, Togethxr has continued to make headway in storytelling, producing documentaries distributed by Prime Video, in addition to co-developing A Contact Extra, the manufacturing firm owned by Sue Chook and Megan Rapinoe that homes their widespread podcast by the identical identify.
The corporate additionally boasts long-term partnerships with T.J. Maxx and Aflac, and it labored with Nike to design sneakers that have been showcased by USC’s JuJu Watkins and UConn’s Paige Bueckers throughout their again in December.
Within the lead-up to this 12 months’s March Insanity, Togethxr may have new model activations and unique content material for its protection of the match. Whereas Robertson didn’t disclose which manufacturers the corporate is working with, she remarked that final spring’s match was a significant turning level for each Togethxr and girls’s sports activities media.
“We’re solely anticipating that to develop this 12 months,” she stated. “You’re going to see kind of that replication throughout all the key girls’s sports activities tentpole occasions, not even simply right here in North America, however globally, in 2025.”
As Togethxr continues to develop as a model, Donald Trump’s return to the White Home has introduced extra intense debate over participation in girls’s sports activities and compelled some companies to alter their method to variety, fairness and inclusion—all of that are core to Togethxr’s mission. Nevertheless, Robertson says the corporate stays targeted on its function—to supply and advocate for equitable protection and funding into girls’s sports activities.
“It’s our job to … shield our neighborhood and shield these athletes,” Robertson stated, “and to proceed to champion them, but in addition proceed to drive funding within the area, which finally will proceed to guard them over time.”
Better of Sportico.com
Join . For the newest information, observe us on , , and .