On this episode of the Summer time Present, Lorenzo Bettoni sits down with Jonathan Grade, the producer behind Channel 4’s iconic Soccer Italia, to revisit one of the influential soccer programmes ever broadcast within the UK.
Commercial
Collectively, they discover how Soccer Italia captured the creativeness of tens of millions of supporters and launched a complete technology of followers to the drama, ardour, and high quality of Serie A throughout its golden period.
From legendary gamers and historic golf equipment to unforgettable moments that formed Italian soccer’s world attraction, the dialogue appears to be like again at a interval when Italy was the centre of the soccer world.
The dialog additionally examines the challenges Italian soccer has confronted over the previous three a long time and what has been lacking in Serie A’s evolution.
MILAN, ITALY – MARCH 08: A normal view of the Giuseppe Meazza Stadium San Siro forward of the Serie A match between and at Giuseppe Meazza Stadium on March 08, 2026 in Milan, Italy. (Picture by Marco Luzzani/Getty Photos)
MILAN, ITALY – MARCH 20: An Italy flag is waved by a fan previous to the UEFA Nations League quarterfinal leg one match between Italy and at Stadio San Siro on March 20, 2025 in Milan, Italy. (Picture by Alex Grimm/Getty Photos)
Commercial
Lorenzo and Jonathan focus on the decline of stadium experiences, the significance of recent advertising and marketing, the altering panorama of tv protection, and the way these components have impacted the league’s capacity to compete with Europe’s greatest competitions.