Inter Milan and AC Milan sit collectively on the prime of Serie A’s shirt sponsorship earnings desk, however the hole between the division’s largest golf equipment and the remainder stays stark, and for one membership, the business silence is deafening.
Each Milan golf equipment at present earn €30 million per season from their respective shirt companions, in keeping with .
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Inter obtain their payment from Bettson, whose emblem seems as Bettson.sport on the jersey, a workaround required beneath Italian legal guidelines prohibiting direct betting sponsorship.
Milan’s take care of Emirates is value the identical determine this season, although a just lately signed renewal will see that rise to €35 million from 2026/27 onwards.
ROME, ITALY – MARCH 15: Daniel Maldini of SS Lazio kicks the ball throughout the Serie A match between SS Lazio and AC Milan at Stadio Olimpico on March 15, 2026 in Rome, Italy. (Picture by Marco Rosi – SS Lazio/Getty Photos)
Serie A shirt sponsors: Juventus, Napoli & Roma rise as Lazio go sponsorless
Juventus, in the meantime, have seen a dramatic fall in business revenue on this space.
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Having gone a full season and not using a shirt sponsor, Save the Youngsters carried no monetary worth, the membership have returned Jeep to their jersey, however via an inner Exor association value simply €19 million this season, rising to €23 million subsequent 12 months.
It’s a far cry from the €45 million delivered at its peak. Napoli’s MSC Crociere deal is value €9 million this season and can also be set to extend within the coming marketing campaign.
Roma have simply unveiled a brand new shirt accomplice of their very own, Eurobet.reside, one other betting-adjacent workaround, value €8 million this season and €13 million from subsequent.
Throughout town, nevertheless, Lazio stay the one membership in Serie A and not using a shirt sponsor, with Claudio Lotito but to safe any business partnership for the jersey.
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Among the most eye-catching figures come from family-owned golf equipment with inner sponsorship preparations. Fiorentina obtain €25 million from Mediacom, an organization related to the late Rocco Commisso’s household, whereas Sassuolo’s Mapei deal is value €18 million.
On the different finish of the size, the numbers are significantly extra modest. Bologna obtain €3 million from proprietor Joey Saputo’s enterprise, Atalanta earn €5 million from Lete, and Cagliari choose up €3.6 million from the Sardinian regional authorities.
Torino (Suzuki, €2.35m), Parma (Prometeon, €1.5m), Udinese (Friuli Venezia Giulia area, €1.5m) and Genoa (Pulsee, €1.2m) observe, with Verona, Lecce and Como all on €1 million.
Pisa carry up the rear with €700,000 from Cetilar, who additionally sponsor the stadium.