The Premier League will launch its personal direct-to-consumer streaming platform in Singapore subsequent season.
The transfer represents a big shift in how English top-flight soccer is delivered abroad. Quite than relying solely on conventional broadcast companions, the league will check a mannequin that locations matches immediately into the palms of subscribers.
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The undertaking can be being seen as a possible template for international enlargement.
Picture by Alex Livesey/Getty Pictures
Premier League Plus Singapore launch confirmed
As reported by , the Premier League will introduce its personal streaming service in Singapore for the 2026-27 season.
The platform, branded Premier League Plus, will perform as a Netflix-style subscription app providing entry to all 380 league matches, alongside further programming and league-produced content material.
The announcement was made by Premier League chief govt Richard Masters on the Monetary Instances Enterprise of Soccer Summit in London.
He described the rollout as the results of an extended and thoroughly evaluated course of, with Singapore chosen as the primary marketplace for the experiment.
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How Premier League Plus adjustments the printed mannequin
The launch indicators a departure from the league’s long-standing follow of promoting bundled rights packages to third-party broadcasters. Nonetheless, present home agreements, together with these with Sky Sports activities and TNT Sports activities within the UK, stay unaffected.
As a substitute, the Singapore rollout will act as a managed check of whether or not a totally in-house distribution mannequin can succeed commercially.
Different main sports activities leagues, together with the NFL, NBA, Main League Baseball and Formulation 1, have already established their very own streaming ecosystems, giving followers direct subscription entry.
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If the Singapore experiment proves viable, the Premier League might look to copy the construction in further territories.
That chance would mark some of the vital strategic shifts within the competitors’s international media technique because the formation of the league in 1992.
For now, all eyes might be on how followers in Singapore reply when Premier League Plus goes reside subsequent season.
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