Foudys, the world’s first retailer devoted to official ladies’s sports activities merchandise, has introduced one other groundbreaking achievement by bringing the Nationwide Girls’s Soccer League (NWSL) to Europe.
Launched in 2020, Foudys is the primary firm exterior North America to supply the complete vary of house and away jerseys for all 14 NWSL groups. This historic transfer reinforces Foudys’ dedication to enhancing fan expertise and accessibility in ladies’s soccer. The deal additionally displays the rising connection between the NWSL, the Girls’s Tremendous League and their respective fan bases.
Since its begin, Foudys has been a frontrunner in elevating ladies’s sports activities, offering followers entry to the merchandise they crave. Throughout the 2019 Girls’s World Cup, founder Helen Hardy recognized an absence of entry to ladies’s soccer merchandise and launched the corporate in response. Rising from a bedroom-based operation to a worldwide retail platform, Foudys has achieved important milestones. For instance, launching the England Lionesses equipment and collaborating with stars like Lucy Bronze.
Foudys safe NWSL deal
Following this newest milestone deal, Hardy stated: “It is a monumental second for Foudys and for ladies’s soccer globally. Once we launched Foudys, the NWSL was the lacking piece. We had been always requested for NWSL gear, and we knew we couldn’t actually be the ladies’s soccer platform we aspired to be with out it.
“We’re extremely proud to lastly provide followers throughout Europe entry to those unbelievable groups and jerseys. The vitality, the fervour, the entire game-day expertise within the NWSL is one thing particular, and we’re excited to carry a style of that to our clients. We’re actually giving the NWSL a house away from house in Europe.”
To have fun the launch, Foudys has partnered with 14 feminine and non-binary photographers from throughout England. For the discharge, Foudys has paired every NWSL workforce with a brand new “house away from house” in England. These photographers will use their distinctive kinds and views to seize the dynamic connection between English soccer and American soccer cultures.
The complete vary of NWSL jerseys will probably be out there at beginning February 28, 2025. To have fun, Foudys is providing free worldwide transport on NWSL merchandise for the primary 48 hours. The discharge is proscribed, so followers are inspired to join the Foudys mailing listing at for full launch particulars and early entry.
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