The festive spirit is igniting the AC Milan household in Milan and all over the world. Because the Membership celebrates its one hundred and twenty fifth Anniversary and approaches the tip of 2024, AC Milan is enriching its program of occasions, digital, and social initiatives to strengthen its reference to followers and commemorate this vital milestone within the Membership’s historical past.
These initiatives will embrace celebrations marking the Membership’s one hundred and twenty fifth Anniversary, culminating on 15 December, throughout the AC Milan v Genoa match, the place the Males’s First Group will put on a particular jersey designed with PUMA and with enter from Rossoneri followers. This jersey can even be worn by the Girls’s First Group within the Derby on 8 December.
Off the pitch, the Membership will unveil the primary three “Elected Members” of the Corridor of Fame offered by Emirates, honouring three legends who’ve contributed to writing pages of historical past for AC Milan. Moreover, the Membership will host an unique invitation-only Gala Dinner, the place key figures from the previous, current, and way forward for AC Milan will come collectively to rejoice this momentous anniversary.
THE WARMTH OF THE HOLIDAYS IN THE MULTI-CHANNEL CAMPAIGNThe pleasure and heat of the vacation season spent with family members information the narrative of the brand new Rossoneri digital marketing campaign, which is able to unfold throughout a number of platforms and three key moments main as much as this particular time of the yr.
Many figures from the AC Milan household will collect round a festive desk to deliver the marketing campaign to life: from Coach Fonseca to gamers from each the Males’s and Girls’s First Groups, the youngsters from the Rossoneri Youth Sector, in addition to Honorary Vice President Franco Baresi and Model Ambassador Daniele Massaro.
Baresi and Massaro have already taken middle stage within the first part of the multichannel marketing campaign, visiting the long-lasting Gattullo pastry store in Milan to select up a particular panettone, formally kicking off the vacation season.
FROM THE COLLABORATION WITH GATTULLO TO THE EXCLUSIVE FESTIVE PRODUCT COLLECTIONThe longstanding bond between AC Milan and Gattullo, a logo of custom, high quality, and artisanal craftsmanship for over 60 years, has deep roots. Again in 1963, the pastry store created a particular cake for Nereo Rocco to rejoice the Membership’s victory within the European Cup. In honor of the Membership’s one hundred and twenty fifth Anniversary, this partnership has been renewed with the creation of an distinctive, limited-edition panettone, bringing Rossoneri colours and the genuine style of Milan to followers worldwide.
125 YEARS OF MILAN: THE PHOTOGRAPHIC EXHIBITION IN MILANSince November 11 and operating till December 2, the Membership is sharing a particular open-air photographic exhibition with the town of Milan, the place it has all the time been rooted. The exhibition is hosted on the long-lasting Through Dante, within the coronary heart of Milan, the place the Rossoneri Flagship Retailer and La Bottega del Diavolo idea retailer are situated.
Followers and vacationers from all over the world can expertise 125 years of AC Milan’s legendary historical past by way of evocative archival pictures and unique photographs taken particularly for a particular e-book created in collaboration with Assouline, the long-lasting luxurious writer. The e-book is on the market in two elegant editions: “Classics” and “Final.”
CASA MILAN AND THE MONDO MILAN MUSEUMDuring the festive interval, the Rossoneri headquarters would be the middle of actions and initiatives for AC Milan followers who want to buy merchandise on the Casa Milan Retailer, benefit from the culinary choices at Casa Milan Bistrot, and expertise the historical past of the Membership on the Mondo Milan Museum.
In December, the Mondo Milan Museum will introduce a collection of initiatives for all followers, starting from unique excursions alongside an AC Milan legend to particular promotions. Particularly, on 16 December, to rejoice AC Milan’s one hundred and twenty fifth Anniversary, museum entry will probably be supplied at a diminished price of simply €3, with all proceeds going to Fondazione Milan to assist its social initiatives in Italy and worldwide.
Enhancing the museum expertise even additional, beginning mid-December, 5 everlasting artworks by artist Mimmo Alfarone will probably be displayed. These items depict AC Milan gamers who’ve gained the Ballon d’Or and will probably be put in within the Ballon d’Or Room, celebrating the Membership’s legendary champions and offering guests with a novel alternative to immerse themselves in AC Milan’s storied legacy.
SOCIAL INITIATIVESFondazione Milan can even be on the forefront within the coming weeks with social initiatives, particularly geared toward Rossoneri followers with disabilities, as a part of the “Milan for All” accessibility program.
From the problem in opposition to Empoli on 30 November, when the groups from the FIGC’s Paralympic and Experimental Soccer Division will take pleasure in a novel expertise at San Siro, to an initiative on 3 December for the Worldwide Day of Individuals with Disabilities, the Basis can even arrange fundraising actions at December matchdays to assist the donation of a van to the Gruppo Sportivo Dilettantistico Non Vedenti Milano, serving to the athletes attain sports activities facilities and selling their autonomy and social integration.
As is custom for the Rossoneri household, Fondazione Milan can even go to a number of hospitals within the Milan space, accompanied by gamers from the First Groups and Youth Sector, to deliver pleasure and particular presents to younger sufferers in pediatric wards.