The NWSL’s latest growth staff has launched a public apology in the future after launching the membership’s new identify and branding marketing campaign.
The Boston-based growth staff introduced that its identify can be BOS Nation FC on Tuesday, releasing a video to trumpet the massive information. The video, which is centered on the idea of “Too Many Balls,” didn’t spark a optimistic response amongst followers.
Why would a ladies’s soccer staff, famous for its numerous fan base and particularly its passionate LGBTQIA+ followers, select “too many balls” as an idea? The did not shed a lot mild on that call, however the group acknowledged that it had missed the mark with its marketing campaign, apologized, and promised to do higher.
Whereas we had hoped to create a daring and buzzworthy model launch marketing campaign, we missed the mark.
We absolutely acknowledge that the content material of the marketing campaign didn’t mirror the secure and welcoming setting we try to create for all, and we apologize to the LGBTQ+ group and to the trans group particularly for the damage we triggered.
We’re proud to be a part of probably the most inclusive sports activities league on the earth and are dedicated to upholding the unifying values that outline the NWSL and our membership. Thanks to all who’ve held us accountable by calling for us to do higher. We hear and we are going to, collectively.
The identify BOS Nation, which is an anagram of “Bostonian,” has additionally fallen flat amongst followers. Lots of the replies to their apology publish on X embody requires the staff to alter the identify.
Are you gonna change the identify?
Oh hey I feel you forgot to connect the slide the place you say you’re going to alter the identify.
good step! now change the identify!
Now please for the love of all the pieces… change the identify. Thanks!